snail mail bear hugs

How great are these letterpress, die cut, grizzly bear hug cards by blackbird letterpress? They just won one of the Best New Product awards at the National Stationery Show.

I want to order up a whole slew of them to have on hand to mail out for all of those "Congratulations!", "Get well", "I miss you" occasions. They are the perfect way to say so many things. Who wouldn't want to open up an envelope and find this inside?